lunes, 28 de noviembre de 2011

Chinita's Fair Campaign

Hello folks! it is that time of the year again when all of the people from Maracaibo celebrate the Fair of their patron, "Our Lady of the Rosary of Chiquinquirá". It is celebrated on November 18th, and it is probably the most important celebration held in the city.

For this final project our group had to design a campaign for the Chinita's Fair, the resultant products will take part in the very first exhibit about the fair in the Urbe EFL center located in Second Life.

Our group decided to create four products to get the message of the campaign across. First we designed a logo, which was created based on the ever glowing sun of Maracaibo, after all the city is known in Venezuela as the "Land loved by the Sun".


Secondly I personally created a slogan to go with the campaign "Feel the warmth of our people", I believe it is important to point out the qualities of the people from Maracaibo, we're very friendly and welcoming. This slogan served as the graphic concept for the whole campaign.

Then we proceeded to design a poster for the campaign, we took inspiration from both the logo and the slogan. We used a picture of a little girl from Maracaibo celebrating the fair in front of "Our Lady of Chiquinquira's Basilica".



Finally we designed some P.O.P material (P.O.P means Point of Purchase) using the logo.
For the final part of this assignment we had to exhibit the project in Second Life, we created a little stand to show all the products. Here's a picture of my avatar visiting our virtual stand.


I think this experience was very interesting for all of us in the group, it is interesting to see how the virtual worlds can help us to amplify our graphic design skill, plus we get to share our creations with people from all over the world which is always good.

Here's a little mindmap that can help you understand the process of creating our campaign


Cool huh? I also wrote a little report note about our campaign and it's owners, you can get it as an object in second life by clicking the poster from our stand.

I really hope you enjoy our first virtual exhibit, remember to always give some feedback.
Lots of love,

Andrea.

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